Ya so..... it is helpful to remember several things when considering what light to buy.
Try to focus on the actual science of light and aquarium lighting which will get you closer to the answer of which product is your best choice.
There are many factors that go into a healthy growing coral. Lighting is only one of them so be a bit cautious regarding the experience that others may have with one product over another since in most cases, it is very difficult to ascribe success to the lighting in isolation from all the other factors.
Everyone wants their lights to make their tank to look fantastic but remember that fantastic is a relative term and that much of the light that is pleasing to the human eye is of little value to coral growth. The best looking light could be very bad at providing the light energy that corals need to grow. SO... again, stay close to the science... make sure that whatever product you get is designed to deliver the appropriate wavelength for coral growth. Although many products allow you to manipulate the "color" of the light, just remember that adjusting the light so that you like the look may at the same time be reducing the amount of flight that is useful for coral growth.
When you see PAR ratings for light remember that this is a measure of all the light energy that is emitted regardless of wavelength so PAR alone is of limited value. PUR is the more useful measure (when considering the effectiveness for growing coral) since this is a measure of how much light is available that the coral can actually use for growth.
One thing that distinguishes higher quality products from lower quality ones is their energy efficiency. One primary reason to go with LED's is their low power requirements. But not all LED's are created equal and some fixtures will require much less power to produce a fixed amount of light than another. overall power consumption is a quantifiable thing that can be directly compared from one light to the next.
As an opinion, based on what I have gathered from my all my reading regarding the construction, quality of LED's, spectral spread, efficiency, etc... all the science based stuff, I think the Kessil products are a solid choice.